Client acquisition solutions For B2B Startups & Scale-ups

Growth Partner for B2B Tech

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12+
Years B2B expertise

4
continents with partnerships developed

7+ years
international market experience

$10M+
revenue generated

Problem

A person is marking a checklist with red checkmarks on a sheet of paper labeled 'Fien', with a laptop, color swatch, and potted plant in the background.
Flowchart illustrating the process from idea to growth, including stages of brainstorming, planning, implementation, and analysis with icons of a lightbulb, gear, wrench, and upward graph.

Growth stalls when go-to-market lacks structure.

Nine abstract human figures arranged in a circular pattern holding hands.

Inconsistent pipeline and underperforming outbound
Pipeline is inconsistent and overly dependent on individual effort. Outbound is running, but it is not converting into qualified conversations or sales opportunities.

Simple black line diagram of connected nodes or points, resembling a network or flowchart.

No repeatable Go-To-Market operating model
Without clear prioritization, ownership, and weekly execution, GTM stays fragmented. Plans launch strong, then execution drops after the first push.

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Stalled growth after initial traction
Initial traction doesn't turn into sustained growth. Without a focused ICP, channel strategy, and scalable sales motion, revenue plateaus and forecasting remains unreliable.

Flowchart diagram with connected boxes and arrows.

Extended sales cycles and low sales readiness
Sales cycles run 6–12 months due to weak qualification and low intent. Improve lead quality and sales readiness to speed conversion and hit targets faster.

our serviceS

Go-To-Market Consulting

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Lead Generation

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Our Approach to Growth

Discovery

Icon of a hand holding a light bulb, representing an idea or innovation.

Identify constraints and opportunities

Design

A lightbulb with a pencil inside, symbolizing ideas and creativity.

Define the strategy for the target growth lever.

Build

Gear and screwdriver icon

Execute systems and acquisition motions

Scale

Blue upward trending graph with an arrow

Double down on what works

  • Testimonials

    “Working with Júlia on our Germany market-entry enablement project was a real win. She was consistently professional, positive, and highly responsive, bringing sharp insights in every check-in and proactively spotting new collaboration opportunities. Her win-win mindset strengthened the partnership between our companies.”


    Francesco Arci, CEO & Founder
    Ark Energy

  • Testimonials

    “I worked with Crecenda to develop our B2B distribution strategy. We were able to structure the go-to-market very well, develop a executable framework, rethink our Brand and value proposition and understands which paths to prioritize.”

    Miguel, Founder
    Balmi Home

  • Testimonials

    “I worked closely with Julia for over two years, and she truly felt like part of our team. She consistently brought commitment, professionalism, initiative, and sharp attention to detail. Just as important, we’ve achieved the results we agreed on and her work ethics built real trust and strengthened our partnership.”

     Roberto Heinsohn, Manager
    Fide Partners

Who is the right fit?

Startups & SMEs
B2B tech teams with early traction that need clearer ICP and positioning, plus a focused GTM and lead generation engine to create consistent pipeline.

Scaling Businesses
B2B tech companies ready to scale that need a stronger GTM and lead generation system to drive predictable growth beyond founder or product-led momentum.

About Crecenda

A woman with long dark hair, wearing a white blouse with golden embroidery, gold jewelry, and a necklace with a pendant, standing against a white wooden background.

Crecenda was founded by Julia Santiago, an international go-to-market and growth consultant with extensive experience helping B2B tech startups and scale-ups grow across Europe, LATAM, and North America.

Crecenda is not a traditional consulting firm, and it is not a lead generation agency.

Crecenda is your Growth Partner. That means the work goes beyond strategy decks or isolated execution. The focus is on helping companies gain clarity on their go-to-market approach and then making that strategy real by generating the right, qualified leads needed to make it real in 30-90 days. 

The goal is simple: align positioning, channels, and execution so growth is intentional, measurable, and repeatable.

The elephant in our logo symbolizes how Crecenda approaches growth: lasting, memorable, and built to endure. Not fast wins that fade, but strong foundations that compound over time